What is Microsoft advertising?
For PPC marketers, there is life outside of Google. Expanding your horizons to some platforms can help you reach a wider audience and improve your results with online advertising. One of these platforms is Microsoft advertising or Bing ads.
Before we completely move on to the main topic, we want to review some orientations and features of the Bing Ads platform. It has become an excellent functional tool with more solid features than the so-called Google Ads.
In this sense, we will see some precise specifications of what Bing ads are, their advantages, and their differences compared to Google Ads, as well as creating a campaign following each of the necessary steps.
Now, let’s dive right into the main topic of what Microsoft Advertising is and its use in the field of programmatic ads. In this matter, the first thing to mention is that Bing Ads is a paid platform, whose only activity is to click on the various ads that appear in the company itself.
When we talk about the features of Bang Ads, they are quite similar to Google Ads, however, there are some differences, such as the people who make ads, have to choose a certain number of words, which are configured to be positioned.
We must emphasize that the similarity between these two tools is evident, but there are also some differences between the two, which we will summarize as follows:
Keywords: in this sense, we must mention that in the Bing Ads Tool, only negative keywords will be accepted, because they are not handled in the same way as the common ones used in other applications.
Bids and budgets: only several minority specifications are provided in the Bing platform in terms of the implementation of Bing, it establishes a minimum amount for bets higher. If user campaigns do not reach these limits, the sum will be adjusted in their report.
Location: in this case, it is intended that the Bing Ads platform offers the specification of radio equipment in the city centre or postal code. In this way, users will see only those ads that are actually near nearby stores.
Programming: as the word itself determines, through this option the scheduling of all ads, to have higher rates in fifteen minutes a day.
Customization by time zones: with this option, large ads are configured in different time zones and different campaigns or groups of advertisers, without the need to run a different campaign for each location.
In this regard, we will mention to the readers and users the steps in a very concise way on how to start PPC advertising on the Microsoft Ads platform. In this sense, we will have to do the following:
Campaign name: The password must be clearly and universally entered in this area, in the case of a specific country, the name of that country can be entered.
Language: we will have to use whatever language we want.
Bing Ads offers a wealth of opportunities for marketers worldwide, especially those targeting wealthier, older and less technical demographics.
If you haven’t yet optimized your Microsoft ads, you can still find higher ROI there than on Google ads.
While most people shouldn’t expect Microsoft to bring them more customers than Google, they should still find that new customers are coming in at a lower cost than before. So, PPC is very affordable for specific niches – and this is something marketers need to use.