Category Archives: Real Estate

Phoenix Realty Group Expands Executive Team

Phoenix Realty Group LLC
Phoenix Realty Group LLC

NEW YORK (December 16, 2020) – Phoenix Realty Group (PRG), a 20+ year old national multifamily real estate owner, operator, fund manager and developer, is pleased to announce that Henry Gom, a seasoned real estate executive, has joined the firm as Managing Director and Principal.

Henry is responsible for PRG’s Central Region and select markets acquisitions, and asset management. In addition to his responsibilities, Henry is a member of the PRG Executive Team and Investment Committee.

“Even during the current market turbulence, there are incredible opportunities for growth,” emphasized Keith Rosenthal, president and CEO of Phoenix Realty Group. “The breadth of experience that Henry brings to this position will not only expand our acquisitions capabilities in a variety of US markets, it will solidify our national footprint by capturing assets that will drive our continued growth.”

Henry has over $10 billion of commercial real estate experience in multifamily, office and hotels. His multifamily experience spans over 35,000 units. Prior to joining PRG, Henry was a Senior Vice President at Torchlight Investors, Director at Annaly Capital Management, Citi and Merrill Lynch. Before his real estate finance career, Henry was an architect overseeing construction at Skidmore, Owings & Merrill. He is active in the Real Estate Alumni Community at Columbia Business School and member of the National Multifamily Housing Council.

In addition, PRG has promoted two long-tenured employees, Alex Saunders and Alan Hirmes, by welcoming them as Principals. Both were previously and will continue to be members of the Executive Team and Investment Committee. Alex leads the firm’s western region acquisition activities and was one of the original co-founders of the firm’s LA office in 2003. Alan is a Managing Director and the firm’s Chief Financial Officer. He joined PRG in 2007 and is responsible for the firm’s financial and accounting initiatives.

PRG’s executive team is also comprised of Keith Rosenthal, President and CEO, and Ron Orgel, Managing Director, Principal and Head of East Coast acquisitions. Keith and Ron are founding owners of PRG and are members of the Investment Committee.

PRG’s Executive Team has on average nearly 30 years of successful experience in multiple economic and real estate cycles and a track record of more than $12 billion of assets, over 1,000 properties and 130,000 multifamily rental units.

About Phoenix Realty Group
Phoenix Realty Group LLC ( is a 20+ year old firm focused on multifamily residential properties in high barriers-to-entry and infill markets. The firm is headquartered in New York with personnel in California and Florida. The firm has three business lines: value-add, new construction, and affordable housing. As of June 30, 2020, PRG has approximately $1.5 billion of gross real estate assets under management.

Contact Information
Leeza Hoyt,
Kate Artmann,
The Hoyt Organization, (310) 373-0103

Multifamily Industry Vet Jeff Goldshine Launches Real Estate Consulting Firm

DUMFRIES, Va. – Dec. 8, 2020 – Real estate industry veteran Jeff Goldshine today announced the launch of Goldshine Management Consulting, LLC offering multifamily owners, property management companies and developers’ insight coupled with an actionable menu of services and strategies designed for data driven decision making to enhance the operational performance of people, properties and organization.

Jeff Goldshine
Jeff Goldshine

This is accomplished with a comprehensive focus evaluating and addressing all business facets designed to maximize financial performance, NOI and the value of the assets owned and managed.

“Our partnership will better position our clients for managing the fast-paced changes taking place across the industry,” noted Goldshine.

Having managed over 70,000 apartment units in his long career, Goldshine partners with clients to help them adapt, thrive, and seize new opportunities in a highly competitive marketplace. Goldshine Management Consulting, LLC assists small and medium size organizations in navigating an evolving business environment, recently characterized by significant disruption.

Goldshine Management Consulting, LLC takes an inclusive approach for Performance Improvement. We provide owners, managers, and developers our best-in-class practices in strategy, organizational efficiency, marketing, sales, risk management, capital-expenditure optimization, procurement, and resident experience.

The recommendations are combined with a SWOT analysis (Strengths, Opportunities, Weaknesses and Threats) to recognize the nuances and individuality of each assignment.

Goldshine has been a featured speaker, moderator and panelist on property management issues including, proactive and forward-thinking management, problem solving, human resource positive communication, product management and revenue management at multifamily industry conferences. As an operator he has pioneered the use of call center technology, resident background screening and a branded approach to marketing and advertising.

With close to 45 years of industry experience, Goldshine Management Consulting’s principal is adept at providing clients with timely and actionable data, along with strong communication to improve and expedite decision-making in an extremely driven real estate sector including operations and property management.

“Access to strategy and ideas shouldn’t be dependent on size and capital. I’m looking forward to empowering small and medium multifamily operators to smoothly and transparently monetize our recommendations and concepts,” Goldshine added. “Our practice has been introduced to meet the myriad of needs on the part of these owners and investors, as well as users of multifamily real estate.”

One of the most valuable and unique aspects of Goldshine Management Consulting, LLC is our ability to help clients manage monthly financials with laser concentration on areas to prioritize and trending of key categories.

Goldshine holds a B.A. degree in political science from George Washington University (1974) and the Certified Property Manager (CPM) designation from the Institute of Real Estate Management.

For more information  please call (240) 426-2605 or visit

Mike Bonts PR
Jacksonville, FL 32205